Absolute Countdown

/ Opening @ 7:00pm

Western Front is pleased to present a new solo exhibition by Israeli artist Noa Giniger.

Absolute Countdown, Giniger’s first solo exhibition in North America, traces the artist’s attempt to “cheer up” a weeping willow with the help of artificial wind. The melancholic object becomes the subject of this poetic intervention, as the artist’s forceful yet ephemeral action attempts to momentarily erase the willow’s somber shrug. While this monumental—but ultimately untenable—gesture eventually dissolves, its afterimage comes laden with the gravity of sentiment, the instability of expectation, and the brevity of romantic ideals.

The exhibition includes the online work Absolute Countdown and the 35 mm film entitled The Sorrow The Joy Brings. Further information about this project can be found on Giniger’s blog, And Gravity Will Always Bring Us Down.

Noa Giniger (b. 1977, Israel) graduated from the Ecole Nationale Supérieur des Beaux-Arts de Paris in 2005. In 2003, she received a fellowship from the Collin LeFranc Foundation in France to attend the School of art at Carnegie Mellon University in Pittsburgh, USA. Between 2006-2008, she was a resident at De Ateliers, Amsterdam and in 2011 she was a Royal Dutch Institute Affiliated Fellow at the American Academy in Rome. Her work has been exhibited internationally, including at Galerie Thaddaeus Ropac, Paris; Bloomfield Science Museum, Jerusalem; Galerie Gabriel Rolt, Amsterdam; Sommer Gallery for contemporary art, Tel- Aviv; Galeries d’exposition du quai Malaquais, Beaux-arts de Paris;  De Appel Arts Centre, Amsterdam; Speedy Wash, Wiels, Brussels; The Herzliya Museum of Contemporary Art, Herzliya; Attitudes, Geneva and Passage du Retz, Paris, among others. Giniger lives and works in Amsterdam.

This project was made with the support of the Ostrovsky Family Fund, Mondriaan Fund, Stichting Schürmann-Krant, Israel’s Office of Cultural Affairs and Cineworks Independent Filmmakers Society.

Exhibition Brochure and Catalogue Essay  (PDF Download)